Updated on October 31, 2017
Marketing And Management Technology
This business graduate certificates program covers marketing management, together with associated subjects in model management, advertising and marketing project management, digital advertising and marketing, marketing providers, integrated marketing communications, advertising analysis and international advertising technique. You will study about the basic ideas of business inside a world context, rules that cover finance, operations, advertising and folks administration. The exploration of the important thing technique ideas in this module reflects the key components in strategic administration and it follows the strategic evaluation course of. By the tip of the module you’ll understand monetary reporting and standardised disclosures, the significance of monetary strategies, money movement, and capital budgeting, and be capable to respect the strengths and weaknesses of several types of financial information. The third section will look into marketing communications planning and analysis.
Our graduates have obtained employment in management positions, or have arrange their own profitable companies. In the final part of this section, you will look into digital advertising and social media advertising. We also have accreditation from CIM, with two Marketing pathway modules mapped to the CIM Level 6 Diploma in Professional Marketing, achieving the maximum number of exemptions from the CIM Diploma. You’ll then analyse the advertising course of by means of a assessment of the advertising and marketing combine rules i.e. the 4Ps (Product, Place, Promotion, Price).
You will probably be challenged to use totally different social media and digital advertising and marketing instruments throughout the course, with the intention to mix theory with follow. There will probably be group dialogue of practical management conditions and problems, making use of case research, downside situations and situations and, the place related, the participants’ own experiences. You should also work on your time administration and organizational abilities with a view to end all tasks on time and graduate with a superb GPA. These assessments will replicate the professional practice of worldwide management.
It explores a various vary of activities within digital advertising technique to equip you with the talents to develop and apply digital advertising and marketing methods, develop applicable metrics for digital advertising and marketing actions and assess risk related to the execution of digital advertising and marketing methods. This module introduces college students to the state-of-the art in marketing technique formulation.
You will be able to understand and apply key ideas and theories in accounting and finance and assess the implications of financial decisions for a business agency. Most of these majors are supplied as a Bachelor degree, nevertheless some may be obtainable as an Associate degree in some faculties. There can also be the City Trading Room, which options state-of-the-art stock market tracking tools, preserving you up to date with all of the financial comings and goings of the London Stock Exchange and Wall Street. The second part will then discover the completely different elements of the advertising communications mix.