Updated on October 31, 2017
Tourism Management & Marketing BA (Hons)
The Royal Holloway International Management (Marketing) MSc is a rigorous – and rewarding programme aimed at ambitious and self-motivated individuals at the outset of their skilled working life who have studied management previously. There will be group discussion of practical administration conditions and problems, making use of case research, downside conditions and scenarios and, the place relevant, the individuals’ personal experiences. On completion of this course, you’ll have the opportunity to attend a 4-day block module course which can put together you to sit down the 2 additional exams required to achieve the Diploma along with your Masters diploma.
This module examines the management concepts and practices related to product and service branding, particularly the detailed underpinning crucial to grasp the constructing blocks of brand management and building model fairness while teaching the skills needed to critically analyse, consider and create an built-in advertising communications plan.
An undergraduate honours degree is made up of 360 credit – one hundred twenty at Level four, 120 at Level 5 and 120 at Level 6. If you are a full-time student, you will usually take Level four modules within the first yr, Level 5 in the second, and Level 6 modules in your remaining year. Brands are strategic belongings, and as such a advertising and marketing manager ought to acquire the implicit and explicit skills that may assist him/her to maximise the profitability of a model. This module introduces students to the state-of-the artwork in advertising technique formulation.
OpportUNIty: Student Jobs on Campus ensures that our students are given a primary alternative to fill many part-time temporary positions inside the University. The Institute of Management Studies fuses Goldsmiths’ academic rigour and inventive culture with industry-knowledgeable analysis and core strengths in administration, economics and psychology. By the end of the module you will perceive monetary reporting and standardised disclosures, the importance of economic methods, money circulation, and capital budgeting, and be capable of recognize the strengths and weaknesses of several types of monetary data.
The exploration of the important thing strategy ideas on this module displays the key parts in strategic administration and it follows the strategic analysis process. You’ll be taught by highly qualified module tutors with important professional follow experience in a spread of administration and marketing roles, together with international advertising, marketing administration, digital advertising and marketing and marketing consultancy. Project management combines a sequence of skills, instruments and disciplines that assist information individuals and organisations to effective outcomes. All these ideas will likely be approached each from a theoretical and sensible standpoint.